2019 Texas Off-Road Invitational

May 6-8, 2019

Calling all journalists and content creators! The Texas Motor Press Association (TxMPA) will be hosting the Texas Off-Road Invitational at General Sam’s Offroad Park during the first week of May. General Sam’s was chosen because of its numerous trails, easy-to-reach location, space for photo shoots and motion camera work, and cost effectiveness.

Event Location

General Sam’s Offroad Park is spread out over 705 acres of piney woods forests, six flowing spring-fed creeks, and over 60 miles of off-road riding trails for ATVs, trucks, SUVs, and UTVs. Amenities at General Sam’s include:

  • A 40′ x 80′ concrete covered pavilion
  • Mud drags, sand drags, and a mud bog
  • A wash down area
  • An air compressor that can be used to fill a tire
  • Restrooms and full-stall showers
  • 13 camp sites with available water and electricity hookups

The venue, an hour north of Houston and two and a half hours from downtown Dallas and Austin, will be open exclusively for this Texas Motor Press Association event during our event days.

Facility address:
General Sam’s Offroad Park
224 Bishop Road
Huntsville, Texas

Drive Days & Goals

During the day and a half of drive time, TxMPA members will spend significant time in each of the vehicles. Unlike other strictly test drive events, during these days, members are encouraged to conduct interviews, film their drives, take photos, and do standups with the vehicles.

The goal of this event is to have members walking away at the end with weeks’ worth of footage, interviews, and pitches. OEMs are encouraged to bring engineers and product planners to the event to help facilitate deep dives for the journalist attendees.

Journalists who are not able to commit to coverage of the vehicles at the event are asked to not attend as the organization strives to have the largest return on investment for all attendees.

TxMPA will work with General Sam’s staff and OEMs to map and mark routes best suited for each vehicle.

Texas Off-Road Vehicle of the Year Awards

At the end of the event, journalists will vote on four awards:

  • Texas Off-Road Truck of the Year
  • Texas Off-Road SUV of the Year
  • Texas Off-Road ATV of the Year
  • Texas Off-Road UTV of the Year

Winners will pose for photos with a replica of their trophy. An engraved version of the winners' trophies will be sent to a manufacturer representative following the event.

Event Schedule

A proposed event schedule is below:

Monday, May 6

All Day– Member and support staff arrivals

8:00 AM– Vehicle Load-in begins

5:00 PM– Vehicle Load-in ends

6:00 PM– Texas Tailgate (a casual gathering for dinner)

8:30 PM– End of Event Day

Tuesday, May 7

6:30 AM– General Sam’s Offroad Park opens for OEM teams and support staff

8:00 AM– Driver’s Meeting

8:30 AM– Driving Commences

11:30 AM– Lunch (participants can drive through lunchtime)

1:30 PM– Lunch Ends

4:00 PM– Driving Day Ends

4-6:00 PM– OEM teams and support staff have access to General Sam’s for vehicle maintenance

6:30 PM– Dinner

Wednesday, May 8

6:30 AM– General Sam’s Offroad Park opens for OEM teams and support staff

8:00 AM– Driver’s Meeting

8:30 AM– Driving Commences

11:30 AM– End of Driving Day

Noon– Lunch and Awards Ceremony, Vehicle Load-out begins

1:30 PM - Departures

6:00 PM - Vehicle load-out must be completed by this time.


Please note: A final event schedule will be posted no later than May 1, 2019.


General Sam’s Offroad Park is a serious off-roading facility. Because of this, TxMPA asks that all vehicles entered to attend the event be prepared to get dirty and conquer tougher terrain than you’ll find on any street. When the course is wet, there is certainty that the vehicles will end up extremely muddy.

Park Map


A number of sponsorship opportunities are available for this event. Click here to learn more.


Members, click here to register for this event.

Automakers, click here to register for this event.


You probably have a few questions. We've anticipated some of them. Members, click here to learn more about the event. Automakers, click here for a set more tailored to your needs.