2020 Texas Off-Road Invitational
May 26-28, 2020
Calling all journalists and content creators! The Texas Motor Press Association (TxMPA) will be hosting the Texas Off-Road Invitational at General Sam’s Offroad Park during the first week of May. General Sam’s was chosen because of its numerous trails, easy-to-reach location, space for photo shoots and motion camera work, and cost effectiveness.
General Sam’s Offroad Park is spread out over 705 acres of piney woods forests, six flowing spring-fed creeks, and over 60 miles of off-road riding trails for ATVs, trucks, SUVs, and UTVs. Amenities at General Sam’s include:
- A 40′ x 80′ concrete covered pavilion
- Mud drags, sand drags, and a mud bog
- A wash down area
- An air compressor that can be used to fill a tire
- Restrooms and full-stall showers
- 13 camp sites with available water and electricity hookups
The venue, an hour north of Houston and two and a half hours from downtown Dallas and Austin, will be open exclusively for this Texas Motor Press Association event during our event days.
General Sam’s Offroad Park
224 Bishop Road
Drive Days & Goals
During the day and a half of drive time, TxMPA members will spend significant time in each of the vehicles. Unlike other strictly test drive events, during these days, members are encouraged to conduct interviews, film their drives, take photos, and do standups with the vehicles.
The goal of this event is to have members walking away at the end with weeks’ worth of footage, interviews, and pitches. OEMs are encouraged to bring engineers and product planners to the event to help facilitate deep dives for the journalist attendees.
Journalists who are not able to commit to coverage of the vehicles at the event are asked to not attend as the organization strives to have the largest return on investment for all attendees.
TxMPA will work with General Sam’s staff and OEMs to map and mark routes best suited for each vehicle.
A proposed event schedule is pending.
General Sam’s Offroad Park is a serious off-roading facility. Because of this, TxMPA asks that all vehicles entered to attend the event be prepared to get dirty and conquer tougher terrain than you’ll find on any street. When the course is wet, there is certainty that the vehicles will end up extremely muddy.
A number of sponsorship opportunities are available for this event. Click here to learn more.
Members, click here to register for this event.
Automakers, click here to register for this event.